Search Engine Optimization is the practice of optimizing a website and its content to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to increase organic (non-paid) traffic to a website by ensuring that it appears prominently and relevantly in search engine listings

Benefits of SEO:

• Increased Organic Traffic
• Improved Website Visibility
• Cost-Effective Marketing
• Enhanced User Experience
• Builds Credibility and Trust

By implementing SEO techniques, search engines, such as Google, Bing, and Yahoo push businesses to the front which increases organic traffic, improves online presence, and attract relevant visitors to websites.